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Learn the secrets to picking perfect tomatoes every time.
There's nothing quite like a truly ripe tomato—sweet, juicy, and bursting with flavour. But finding that perfect tomato can feel like a hunt. Whether you're shopping at your local FreshBasket or planning meals around what's in season, knowing how to pick a ripe tomato makes all the difference between a disappointing salad and a memorable one.
The first signal of ripeness is colour. A ripe tomato should be deeply coloured—whether that's a rich red, orange, or yellow depending on the variety. The colour should extend all the way to the bottom of the tomato, with no large green or pale patches. That said, some heirloom varieties naturally have slight variations, so don't let a little character put you off.
A tomato that's uniformly pale or has a hard green shoulder (the area around the stem) isn't quite ready. It may still ripen at home, but you'll get better flavour and texture from one that's already mature on the vine.
Gently squeeze your tomato—it should yield slightly to pressure without feeling mushy. A ripe tomato has a gentle give, like a soft peach. If it's rock-hard, it needs more time. If it's soft or has dark bruises, it's past its prime.
This is where shopping at FreshBasket makes a real difference. Our hand-selected produce arrives fresh throughout the week, and our team knows exactly which tomatoes are at their peak. We're also just around the corner, so you get them home quickly—no long journeys in the supermarket trolley to compromise freshness.
One of the most overlooked signals is aroma. Lean in close to the stem end and take a sniff. A ripe tomato should smell sweet, earthy, and distinctly tomatoey. If there's no smell at all, the tomato likely hasn't developed full flavour yet. This is a sign you're in for something special.
Tomatoes are at their absolute best during summer and early autumn when they're in season locally. That's when we feature them in our weekly specials—fresh, flavourful, and often sourced from nearby growers who harvest at peak ripeness. Buying seasonal tomatoes means:
Check our weekly specials to see when locally-sourced tomatoes are on offer. Same-day or next-day delivery means they arrive at your door still at their best.
Never refrigerate ripe tomatoes. Cold breaks down their flavour and texture. Instead, store them stem-side down at room temperature, away from direct sunlight. They'll keep for 3–5 days this way and actually improve slightly as they soften.
If you've picked tomatoes that are slightly underripe, place them in a paper bag with a banana or apple—the ethylene gas these fruits release will speed up ripening naturally.
Use your peak tomatoes for dishes where their flavour shines: fresh salads, bruschetta, or simply sliced with good olive oil and salt. Save the slightly softer ones for sauces and soups, where they'll break down beautifully.
Ready to find your perfect tomato? Browse our fresh produce online or pop into your nearest FreshBasket this week to see what's in season right now. Our team hand-selects every tomato, and we guarantee freshness—or we'll make it right.